Erik Frederiksen Manager & Coach

Erik became a trainer to motivate people and to give them the tools they need to achieve their health and fitness goals. He is personally motivated through the privilege of being a husband, father, past experiences as a US Marine, and obsession with building, rebuilding and challenging the human body to reach new levels of fitness utilizing the Crossfit methodology. For years he spent preparing Marines for the mental, moral and physical challenges of combat. Now, he wants to prepare people for those similar challenges in everyday life. He looks forward to leading you on your fitness journey.


Elizabeth Estrada Head Coach  

Being raised by her dad and brothers, she had no other option than to be an active kid. Liz started doing bicep curls when she was in forth grade because her brothers told me to, and she wanted to be strong so that one day she could beat them up herself. 

Liz wrestled for 3 years in  high school, making it to the men’s CIF and placing 3rd at women’s CIF championship. She went to Citrus College earning her AA in Kinesiology and Physical & Biological Sciences while competing in Pole Vault, Javelin, and hurdles for 3 years. She transferred to University of La Verne, earning a Bachelors Degree with honors in Movement and Sports Science. At ULV Liz met her Strength and Conditioning Coach who introduced her to the sport of Olympic weightlifting.  She loves the mental and physical challenge of weightlifting, and strives to motivate athletes to reach beyond what they think is possible. 


Joey Fair  Barbell Coach & Chiropractor

Joey has been playing sports his whole life, including soccer, basketball, baseball, golf, tennis, and racquetball. He began lifting weights while playing golf for the University of Hawaii-Hilo on a full scholarship and has not stopped lifting since.

He started CrossFit in the beginning of 2014 while in chiropractic college and has picked up a love for Olympic weightlifting. He graduated from Life Chiropractic College West in 2014 and practices in Westwood, CA. When he is not in the office or lifting weights, you might find him eating at a new restaurant, hanging out by the beach, or hiking the LA hills.


Blake Altemara  Coach

Blake joined the Army when he was 18 years old and did 2+ years in Iraq with the 101st Airborne Division by the time he turned 22. Moving to Southern California shortly thereafter, he discovered CrossFit and appreciated the camaraderie of it all. He liked how people of different backgrounds come together to test their limits and realized it was a seamless transition from the military. He was the first ever Men's Paleo Challenge winner when training down in Newport Beach with Orange Coast CrossFit back in 2009 and has been CrossFitting ever since.

Blake graduated from USC in 2014 with a degree in Business Administration and holds his CrossFit Level-1, CrossFit Mobility, and CrossFit Weightlifting certifications. When he's not doing CrossFit, you can usually find him reading about the stock market, foreign affairs, or eating avocados. Blake has an endurance emphasis and has done the Long Beach Marathon along with multiple half-marathons. If any of the members want to organize a team for Tough Mudder, Spartan, or Zombie races, he is the guy to talk to.